Guest Article by Jeremy Smith Everyone makes bad decisions now and then. We feel stupid, and go on living our lives and making bad decisions. But that’s not the worst part. The worst part…

Imagine your name is Carl Douglas McMillon. Just for a second. Because if that was your name, then you would be the CEO of Walmart. What would it be like to run the show for them? You’re…

Who has the best digital marketing campaign? We’ll let you be the judge. Let’s start by getting one thing straight: this is not a political arti

Persuading completely rational people to make a rational decision or take a rational action would be quite easy. Unfortunately, you’re stuck dealing with irrational thinking, fuelled…

September 23, 2015 Don't trust everything you read. If one man can fool the entire mainstream press into thinking that eating chocolate can help you lose weight using junk science, surely that same…

If you’re just starting out on Instagram it can be a daunting task to catch up to brands and competitors that have built a loyal following over the last 5 years. I recently caught up with…

It's said that a picture is worth a thousand words, but too often, we use them as nothing more than a design element on our sales pages. When used poorly, images work against us, but when used…

For this analysis, we scoured over 40 landing pages across the web. It’s clear that web design standards and best practices, as well as advanced optimization techniques, are leading to…

When it comes to creating and designing a product, we are looking for the best solution to ensure we meet our goal. Ultimately, our goal will always be to convince the customer to buy our product or…

…People will forget what you said, people will forget what you did, but people will never forget how you made them feel. This gem of a quote comes from a brave visionary named Maya Angelou and…